MOTEL 6 LAUNCHES FACEBOOK APPLICATION FOR BOOKING RESERVATIONS
Introductory rates among the benefits to fans of the brand’s page
Dallas, Texas (October 16, 2012) – Finding a clean, comfortable place to rest while on the road just got a little easier. Today, Motel 6 launched a booking application on Facebook, allowing customers to complete their reservation from start to finish without ever leaving the brand’s Facebook page. Motel 6 is currently offering a ten percent off introductory rate for users of their booking engine on the social media network.
While travelers continue to rely upon the brand’s toll-free number (1-800-4-Motel6) and website for reservations, application-based bookings have dramatically increased since Motel 6 launched its apps for iPhone and Android devices. Reservations through the Motel 6 app for iPhone jumped 65 percent for June through August 2012 versus the same period last year. The brand expects their Facebook booking application to be met with the same enthusiasm.
“We know our customers are looking for convenient ways to make their travel plans in-the-moment, whether on the road or while connecting with friends online,” said Motel 6 chief marketing officer, Lance Miceli. “The addition of our Facebook application will be a strong addition to our suite of mobile booking apps. These distribution tools were designed to provide guests a seamless booking experience and have been incredibly well received, which can be seen by the revenue share the brand has captured. The Motel 6 Facebook booking engine will be supported with targeted advertising across the social network."
About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,100 company-owned and franchised locations throughout the United States and Canada. For 26 years, Motel 6 has used the tagline, “We’ll leave the light on for you®,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer Wi-Fi Internet access, swimming pools and guest laundry facilities. For more information, visit www.motel6.com.
About G6 Hospitality LLC
G6 Hospitality LLC owns, operates and franchises 1,100 economy lodging locations under the iconic Motel 6 brand and the extended stay Studio 6 brand. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality employs 10,000 team members across the U.S. and Canada.
Director, Corporate Communications
Media Manager, GolinHarris
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