We collect, use and store personal information for a variety of purposes related to our business as a hospitality company providing lodging and related services. “Personal information” includes any information that could be used to identify a person as a particular individual. Examples of personal information we collect include (but are not limited to) such things as your name, address, email address, credit card number, details of your stay at our properties (such as arrival and departure date), social media account information and credentials related to our frequent guest programs. We endeavor to collect only personal information that is relevant to our business or is required by applicable law.
Collection, Use & Storage
We collect, use and store personal information in connection with our business and to help us achieve our goal of providing our guests with a comfortable, safe and pleasant guest experience. For example, we may use personal information to process reservations, to provide goods and services that guests request or that may be of interest or in connection with our marketing or frequent guest programs. Because the experience of our guests at our properties and with our Sites is important to us, we may also use personal information to inquire or survey guests about their experience at our properties and what actions we can take to improve our services. We may use or disclose personal information for other purposes as well, such as to comply with legal or regulatory requirements or to protect the safety and security of our guests, employees and others in a manner consistent with company policy and procedure. Additional information relating to such potential disclosures is included in the “Compliance with Law & Safety & Security” section below.
Disclosure of Personal Information
In connection with our business and goals above, we may disclose your personal information to other parties. Circumstances where we make such disclosures may include:
Our Service Provider & Suppliers
Like many lodging companies, we utilize one or more third parties in connection with the operation of our business. For example, we may provide personal information to parties that help us with various functions, such as processing reservations, registering at our properties or sending email or other communications to you on our behalf, including guest satisfaction surveys. When we do outsource the processing of your personal information to third parties or provide your personal information to third-party service providers, we direct those third parties to protect your personal information in accordance with the terms and conditions of this Policy, with appropriate security measures.
Where we retain personal information about you, we may disclose this personal information to other companies that also retain information about you. These companies, such as market research firms, may combine the information for purposes of market research and quality assurance, thereby enabling them and us to serve you better. If your personal information is used for direct marketing purposes, you have the right to decline such use by contacting us using the contact information provided below.
Emails about Special Offers and Promotions and Opt-Out
It is our intention to send email communications that we believe may be useful to you, including to help us serve you better. When you provide us with your email address (e.g., as part of a reservation or the check-in process, or by creating an account with us), you may receive transactional emails or occasionally, informational/promotional emails. You always have the opportunity to ‘opt-out’ from receiving future emails of an informational/promotional nature. You may elect to ‘opt-out’ by following the instructions provided in the email or make the change in your account settings.
We may work with other companies to show you advertisements we think you may find relevant and useful. This may include advertisements displayed on our own Site, or advertisements from us displayed on other companies' websites or apps. The advertisements you see may be based on information collected by us or third parties and/or may be based on your activities on our Site or third-party websites.
As we continue to develop our business, we may sell hotels and other assets, or cease being the manager or franchisor of a property that is currently part of our portfolio. In those circumstances, we may include the personal information collected about you, or control of that personal information, as a business asset in any such transfer. Also, in the unlikely event that we, or substantially all of our assets, are acquired, personal information collected about you, or control of such information, may be one of the transferred assets.
Compliance with Law & Safety and Security
One of our top priorities is the safety and security of our guests and employees. Unless otherwise prohibited by law, we may use or release personal information to law enforcement or other government authorities when we believe in good faith that doing so is necessary to protect the safety and security of our guests, employees or others. If we do provide personal information in these circumstances, we will do so in a manner that is consistent with company policy and procedure. We may also use or disclose personal information where necessary to comply with legal or regulatory requirements. For example, we may disclose personal information in response to judicially enforceable subpoenas or warrants. In addition, we might use or disclose personal information in response to claims or in connection with legal proceedings or investigations of potential crimes.
Like other lodging companies, we also reserve the right to enter your room for any purpose, including to check on the safety, security and well-being of our guests, employees and others or in response to suspicious activities. We may also enter your room to check on the condition of the room or for maintenance, repairs and other similar purposes.
Personal Information from Children
We do not knowingly collect personal information from individuals under 18 years of age without permission from the respective parent or legal guardian. As a parent or legal guardian, please do not allow your children to provide or submit personal information without your permission.
No Sale of Personal Information.
We will not sell trade or rent personal information to parties outside the Company and our franchisees.
Security of Personal Information
We take commercially reasonable efforts to create and maintain appropriate safeguards to ensure that to the extent we control personal information, it is used only as authorized by us and consistent with this Policy, and that personal information is not improperly altered or destroyed. Unfortunately, no data transmission or storage is 100% secure. We cannot warrant that all data we collect, store and transmit will be completely secure.
Because the security of your personal information is important to us, we use Transport Layer Security (“TLS”) software to encrypt the personal information that you provide to us. If your browser is TLS enabled, your transmission of personal information to us online will be encrypted. You can verify whether your personal information is transmitted using TLS encryption by confirming the symbol of a closed lock or solid key on the bottom bar of your browser window. You can also verify that your personal information will be encrypted using TLS encryption by making sure that the prefix for the web address listed for that page has changed from “http” to “https”. If you do not see the appropriate symbol and the “https” prefix, you should not assume that the personal information that you are being asked to provide will be encrypted prior to transmission.
The personal information we collect from you online is stored by us and/or our service providers on databases protected through a combination of physical and electronic access controls, firewall technology and other reasonable security measures. Nevertheless, such security measures cannot prevent all loss, misuse or alteration of personal information and we are not responsible for any damages or liabilities relating to any such incidents to the fullest extent permitted by law. Where required under law, we will notify you of any such loss, misuse or alteration of personal information that may affect you so that you can take the appropriate actions for the due protection of your rights.
Our websites may contain plug-ins and other features that integrate third-party media platforms into our Sites. You will be able to activate them manually. If you do so, the third parties who operate these platforms may be able to identify you, they may be able to determine when and how you use this Site, and they may link and store this information with your social media profile. Please consult the data protection policies of these social media platforms to understand what they will be doing with your personal data. If you activate these plug-ins and other features, you will be doing so at your own risk.
Mobile and Location-Based Services
To book, view, or change a reservation from a mobile device on our Sites, you may be required to provide some personal information, a confirmation number, or password.
We provide mobile apps that can be downloaded to smart phones. These apps have a variety of functionalities that enhance the customer experience. Our Sites may use your device’s Global Positioning System (GPS) technology to locate a hotel near you and/or to provide you with relevant location-based information. We may also share this information with third parties. We will abide by your device’s settings when accessing any geo-location data. To the extent any geo-location data is combined with personal information, that information will be treated as personal information in accordance with this Policy.
Many of our locations are owned and operated by independent franchisees that are neither owned nor controlled by us, our affiliates or our subsidiaries. We may disclose your personal information to franchisees for the purposes described in this Policy. In addition, franchisees may independently collect personal information and use such information for purposes such as marketing and other such uses. We direct all franchisees to comply with the terms of this Policy.
Correcting/Updating personal information
If your personal information changes (such as your zip code), or if you no longer desire our services, we will endeavor to provide a way to correct, update or remove your personal data provided to us. This can usually be done in your account settings or by emailing us at email@example.com. Members are not able to unsubscribe from service announcements, which contain important information about the service. We communicate with you to provide requested services and with regard to issues relating to your account via email or phone.
Questions or Comments
Any questions or comments that relate to this Policy or any Motel 6 or Studio 6 guest who believes their personal information has been improperly used or that this Policy has been violated is encouraged to contact us at firstname.lastname@example.org or by calling our guest relations department at 1-(800) 899-9841. Any questions or comments may be kept anonymous by calling the guest relations department and notifying them of your request to be kept anonymous.
Copyright and Trademark Notices
All contents of this Site are protected by United States and International Copyright and Trademark law. Any unauthorized use is strictly prohibited and may subject a violator to civil and criminal penalties. All rights reserved.
Privacy Protection Policy Changes
In the future, we may need to change this Policy. All changes will be included on this Site so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. Changes in treatment of personal information will affect information collected after the change is posted online.
This Policy was last updated in September 2018.